More Women Ride Motorcycles

June 2005

The stereotypical biker is no longer a bearded man covered in tattoos. She might be a college educated middle-aged mother of three. Motorcycle sales topped 1 million in 2004, jumping to their highest level since 1979, according to the Motorcycle Industry Council.

The rise is attributed to the increase of female riders-10% of bikers are women-and the soaring popularity of motor scooters and other small, less-expensive two-wheelers.

With the increased appeal comes a broadening demographic. The average age of motorcyclists rose to 41 in 2003 up from 32 in 1990. Most riders were married, and a third were college graduates-almost double the 1990 number. Baby boomers are credited for driving the motorcycle market.

Scooters, more popular on college campuses and in some urban areas, accounted for 5% of motorcycle sales last year.

An increase of motorcycles on the road almost guarantees a jump in motorcycle accidents. Often fatal, many could be prevented by wearing a helmet. While helmet laws vary by state, many states allow for the decision to wear a helmet be left up to the biker.

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